Today’s media monitoring for me was being hammered by Goggle’s Friend connect, you can try out the beta version here. Based on their open social concept, Google is basically trying to make the web more social. The video below is a good summary of what’s been going on and what will happen with web 2.0.
Of course, the main issues are how do we balance this openness, which will invade our privacy as a user, yet wanting to make ourselves social at the same time.
So there’re 3 ways to protect ourselves:
Some have speculated this as Google’s way to enter the social networking domains and trying to get social ad money from it. And i think it should, it just strengthens their stronghold on the internet as web2.0 becomes more prevalent.
This prevalence is a trend which is worth mentioning, the release comes days after facebook and myspace have opened up their sites to allow users to share their profiles on other sites. Google is trying to, like the video said, be a ‘saltshaker’ that sprinkles social all over the web.
It’s going to be interesting to note the debelopments on the social networking industry as end users try to establish stronger online identities through more being more ‘social’. In addition, its going to be interesting to see how companies react to this and how PR or marketing professionals are going to use this build stronger relationships with consumers.
Till the next time, I’ll end off with a video on how the friend connect works (I bet the guy doing the video just woke up)