It’s finally out!! Apple has unveiled the 3G iPhone and omg it’s wickedly awesome. If you got the first edition, man, this is gonna be a blow to you. With this new one, it’s faster speed at a lower price… *Ouch* I feel for those wit the first edition though, lol…
If you have any doubts about mobile as THE next medium, wait till you see IBM’s results on “Go Mobile ,Grow”… With 80% of consumers wanting more apps for their phones, providing these as a form of service is the way to go for telecos to differentiate themselves. Especially in saturated markets like Malaysia with a mobile penetration of 84% (Got this off the wiki!!)
With that we have a prediction that the mobile internet services are going to hit $80 billion by 2011. Add in my growing post on the increasing usage of social networking mobile sites on Are we ever going to be socially mobile in Singapore? and ROI on Mobile. It’s gonna be an exciting future to look forward to.
And whats all this to do with the iPhone? To me, the iPhone is gonna be the catalyst to spur more multi media phones, better data plans from telecos and more tailoured and targeted advertising on this great medium. Even Mobile giant Nokia seems to think so…
With that, more services such as 3G mobile TV is also growing. Better yet, there is gonna be HD mobile tv and better quality gaming on phones…
Telecos pushing press releases on when their gonna bring in the iPhone, here and here, it’s gonna be Apple leading the way again! Or maybe not, check out these other phones termed as iPhone Killers. I’m really hoping the telecos in Asia come up with a better data plan to increase the usage of such phones… iPhone lead the way!! With China and India playing catch up in terms of wi-fi support and 3G plans being auctioned, I suspect a good deal of PR and marketing folks are gonna skip the internet and go straghit to the mobile where its more focused…Can’t wait for the next social media class to do more Asian countries on mobile!
Whatever the case, this medium once again presents another growing opportunity for PR and Marketing fols to reah ou to their target audience. While mobile has been social, its now MORE SOCIAL than ever. (I gotta think of a better term for that) Yeah, maybe working at Yahoo! mobile has brainwashed me, but looking around, man, the possibilities are amazing yet scary at the same time!
With that, I’ll leave you’ll to Steve doing the iPhone 3G demo…
Recent Comments