I was attending the “Blogger Universe” today at AdTech and the topics discussed were similar to what I did this summer in social media class. There were a few notable speakers but I didn’t think too much of it. In all honesty, it seemed like the whole gig was a set up for a nuffnag ad….
It was the basic idea of 2 things:
1) Corporations using blogs to reach out to their consumers and not remain at web 1.0 with a static flash
2) How to empower your brand through a blog
While a noteworthy point from the panal was the lack of Asian companies using blogs to do an outreach to their consumers, i felt the empowering of brands through a blog was skimpish and not backed up with any examples…
Sure, empowering your brand through the bloggers isn’t simply placing a banner ad in their blog post. It’s about getting the right fit for your product, like Priscilla mentions here in Quality versus Quantity.
So what’re some examples then which were lacking in the discussion? Not just for blogs, but using web2.0 to empower your brand?
Daryl provides a great example with the HP campaign here and one of my favs today is the mashup youtube video between David Usher’s new single “Kill the lights” and one of the movies I can;t wait to watch, Batman, the Dark Knight. (What a wicked kick ass video)
What’s my point with these 2 examples? That if consumers are talking about your brand without you pushing it in their face, then leveraging on that, you can empower you brand in positive ways like those shown above.
Given the recent studies shown here about the influence of the internet, brands need to control. (Yes, same old argument the tadionlaist put up when thinking of using web 2.0. Like i said yesterday, the fear of falling due to ROI demands)
But ignoring it could be just as disastorous. Hey SMU, check this out. Universities need to take care of their online brand.
Since web 2.0 here to stay, leverage it, in a proper way. And the next damn discussin i sit in better show me some god examples and ROI to back it up… Geezzz… whats the point of sharing when we already knew all that…