It’s been a pretty all right week and once again, congratz to all for passing the most dreaded day of the week. I’m gonna make this pretty chop cause I’m running a fever right now…
So here’re the happenings for the week:
I talked about Are we ready to monetize social media? I basically wrote about the tools we have and how communications and marketing need catching up to fully utalize these tools. Not to forget the 2 factors holding us back.
Next, i talked about empowering your brand through web 2.0 and how disappointing adtech blogger’s universe was… It’s really a repeat of some of the things i said b4 but its pretty cool that I’m collecting more and more examples of brands leveraging social media as a medium
Lastly, i discussed the possible correlation between ROI and Reputation. I discussed the traditional media approach assumed cycle of
Increased circulation=increased exposure
which leads to enhanced reputation
which leads to better sales?
And i felt social media being the tool used for engagement, the in between tool that raises brand awareness before an enhanced reputation of the brand is perceived by consumers. Would all this then lead to increased reputation and sales? And should we even measure the returns of social media then?
Seems every time i do anything related to ROI, i end up with more questions than answers… Forgive me for the short summaries today, my flu and headache are hitting me pretty hard… What a time to fall sick…
For those who had a worse day than me, here’s a little something to cheer you up, the world ain’t so bad.. Sides, it’s JUST FOR FUN TUESDAY tmr!