This week brings about another influx of tech happenings which might excite people. While its great that the tech is constantly improving to serve our needs, i think its good to take a step back to look at what really matters, the people and not the technology.
Anyhows, before diving into that, here’s a quick update on the tech happenings….
1) WordPress iPhone app, beautiful addition if u ask me.
2) Facebook’s redesign, not much of a diff, i dun care too much for the privacy issue…
3) Google buying Digg, that would change a lot of things… I wonder if they would leave the service be or maximize ad revenue from it by manipulating the digg results…
Great, moving on, there’re some awesome postings i came across today which i would like to share
1) Walter shares telling the bad news and how companies should deal with their reputation management in times of a crisis. I blogged about something similar but with regards to social media bring an option to consider when a company faces a crisis in Crisis management: Social media the way to go?.
2) Seth Godin once again provides valuable insights on the Long Tail theory in The long tail and the dip and warns that it is not a consolation prize but rather another market to master which requires a different set of marketing skills and more time and money to move to the lower end of the tail. I agree and it provides me a fresher perspective from my previous blog on the theory Mass heads or long tail.
3) Lastly, if you’re driven to find an ROI on social media and how we NEED to find a way to justify the use of this medium, this post on measuring social media effectiveness is wonderfully insightful.
I particularly like this part on what the “I” in ROI should really stand for when measuring the effectiveness of social media.
Is Return on Investment really the right term, then? Perhaps we need to consider a new “I” when it comes to social media. How about these:
- Return on Initiative. What are we reaping from the effort when we look at it holistically?
- Return on Interaction. Are you having better conversations with your customers and do they feel more connected to you?
- Return on Involvement. Does this change how involved your customers want to be with your business?
So there you have it, 3 great tech happenings and 3 things we should look out for in traditional communications which is still effective. I hope you found this insightful and would love to hear what u might have to share which might be interesting in a marketing or PR perspective.
oldskoolmark
July 24, 2008 at 3:48 am
Hi, and a nice post.
Regarding the “I”, I honestly think the answer depends on who is our audience. If we are talking to our communication and marketing community, then the alternative “I” can make a lot of sense. If we must justify our budget to a traditional CFO (you know, the MBA types) then changing the “I” might very well be a misstep.
I would just analyze the audience and choose wisely.
Perhaps this list is not a choice of proper definition, but instead an audience segmentation tool.
Keep up the great work!
July 24, 2008 at 5:22 am
Once again i just limitd myself to the fields i would potentially work in, it’s that what they call a job hazard?
Anyhows, thks for the insight, CFOs can be a pain in the ass can’t they? lol….
October 11, 2008 at 4:58 am
[...] which i find essential to a campaign. She brought out the issue of ROI and i blogged about it here and [...]