Moving down the list of TOP Olympics marketing efforts, we have Atos Origin.
Atos Origin manages and integrates the contributions of all technology partners and suppliers to deliver seamless and secure technology operations and services that provide instant communications to athletes, spectators, organizers, officials, media, television viewers and Internet users worldwide. The company became a Worldwide Olympic Partner when it joined the TOP Programme as SchlumbergerSema in 2001.
So as an IT service provider, their marketing efforts are really pretty limited.
1) It’s mostly business to business deals and their main point of joining the games was to showcase how they can work with potential partners.
I quote from this article what the Olympics can do for a B2B marketing:
“The Games are very useful in raising the broader awareness of our firm through the recognition power of the Olympic rings. You are also more credible as a business if you are associated with the Olympic rings.
“The visibility of the rings has also been used internally; it is very reassuring for our staff to know the firm is associated with the Games.”
2) They’ve also helped the IOC achieve its aim of zero carbon emission games this Summer to make it “the green games”
I’m sure Jacky Tai would have more to say, I wonder if more efforts could be done for a B2B marketing. Think about it, I mean building credibility is one important factor of B2B marketing, but isn’t there anything else that can be done?Going green reenforces that image. But what else could be done? I just realzied I’m pretty clueless when it comes to B2B marketing… lol…
I’m thinking if social media would work here. A corporate blog? A twitter like Dell service?
So how else do you think Atos Origin can leverage their Olympic Sponsorship? What else can they do to achieve a more credible image?
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