Moving down the list of TOP Olympics, we have Omega of The Swatch Group Ltd. Omega is the official Time piece (for example, watches, clocks and official countdown clocks), timing systems/services, and electronic timing, scoring and scoreboard systems and services for the games.

So as the offical timekeeper for the games, what are some of their marketing efforts?

1) From online mediums, they have this flash animation scroll thingy which traces the history of Omega and China. Further, it also traces bits and pieces of the Olympic history.

While slightly cliche, it does bring some interesting facts from the past to today’s generation who are too engrossed with Michael Phelp’s 8th gold medal. Things like the “Flying Housewife” and the “Czech Locomotive” are great stuff to know from the past century.

You’ll probably see some of these in the shops selling Omega watches as well being displayed…

Sadly, this site is solely one-sided with little interaction or use of social media…. Would be great if they could have included other great moments in the Games voted by the ppl, which Omega was there to capture the winning timings…

2) What’s a brand without an ambassador? You can check out the list of ambassadors they have here, heck, they’ve been sponsoring Phelp’s since 2004, good shot at that one considering how his market value is going up.

Even James Bond is one of ‘em, lol….

3) Lastly, like most brands in the Olympic Green, they have a pavilion built which showcases their watches and other neat stuff. Read more about it here.

It’s a pretty normal marketing campaign considering the amount pumped in but i guess they should know what they’re doing since they’ve been doing it since 1932.

Would like to see a heavier usage of social media considering the history they have with the games and how they could connect with the people then.

Another thing I would like to share is how Olympics can help a country as a brand and you can read more about that from this article here. What’s most important i think in an Olympic sponsorship is that it not only helps a brand being a TOP, the brand must also help the country. This would allow the brand to have a stronger association wit that particular year’s games and build its brand presence in the host country.