After watching PM Lee’s national day rally on TV a while back, I’m really impressed with the way the Singapore government has adopted the use of new media. Embarrassingly, as a Singaporean, I hadn’t realized these efforts made.

He started by showcasing examples of the current US elections between McCain and Obama and the use of social media, then showed how Korea’s new media influenced its decision against its president’s beef decision and the wild rumors of mad cow disease. Malaysia’s political scene being battled online was also illustrated as an example.

Topics hot on the reach homepage of the S’pore government was also covered by the PM and shows that these topics being mentioned aren’t just put for show. He also admitted that while the past communications was done by pushing out information, the new 2 way interaction of web2.0 is being utilized and studied by the government.

This is truly wonderful news to me or as a undergrad who’s deciding on a future btw marketing and PR, the fact that the government is embracing this new form of media rather than being restrictive about, it is a great way forward for Singapore and the region.

While this is a short post, I’m just really gald our Singapore government is accepting and understanding the freedom this new media brings about. I can’t wait to see what reccomendations will be made in the future for the restrictions of the use of social and digital media. I know we wouldn’t end up like China’s great firewall, but i’m glad to see that we’re moving one step forward! Singapore Government pave the way!!