Yup, its that time of the week again. I just realzied I have 3 TOP Olympics left to cover, and i’ve enjoyed looking at the various efforts made by the TOP.
Today, I attended my first lesson on Promotions marketing communications. Marketing communications or Marcomm for short is divided into 6 aspects and one of them is PR.
Now, I’ve been contemplating long and hard and I’m still undecided as to which path i wanna take. I love both comms and marketing (Yeah, the fact that they have no exams is a real sweet deal). But seriously, while other business majors are sciences, Marketing and comms are an art. Its never perfect, the ROI is one hell of a bitch to justify and yet, its gratifying work to do even though we get crappy starting pays at entree level and long hours, lol….
So here’s my dilemma, which should i go for? I would not like to start in house (kk, if P&G comes knocking or some other big firm, I dun think I can turn it away), I would like to start at an agency. Like Priscilla always tells me, agencies give bigger exposure! So while I might be number crunching or media clipping ( which seems to a rite of passage into the club), I know account handling’s gonna give me a good experience, which only makes practicing the art better.
So where do i head to? PR or marketing? Is Marketing part of PR or is PR part of marketing? I dun even wanna think of the in house budget cause I’m guessing marketing gets way more, but which should a fresh grad look for?
So if you’re already practising one of the arts, why do u do what u do? And if u faced a choice like me, which did you take in the end and why?
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