This is probably the most talked about event in Singapore currently, it’s even bigger than MAN U and Liverpool’s match tonight.

With the road down from Brass Basah heading towards Suntec looking like the Mexican boarder with all the lights, Singapore is really gearing up for the most lucrative sporting event ever. I mean you have A list stars coming down to see THE FIRST EVER NIGHT RACE right here on our little island.

So let’s take a look at some of the digital marketing efforts that some companies have done to leverage on this sporting event.

1) SingTel. It seems their entire marketing budget this year is probably gonna be on the Grand Prix (a little going to PR for the Iphone Launch). They have been banging on this since the start of the year and you can check out their site here. From race simulations to the grid girls, SingTel is really leveraging on the sport to increase its reach for it MioTV.

The only social aspect of this? The Grid girls having blogs and photos of them being posted. Good move on their part? I think so. Consider this before I sound like i’m making a sexist statement. Porbably more than 70% of the fans of F1 in Singapore are males. Sex sells. Enough said.

2) Singapore Tourism Board, or STB for short have also included the F1 as part of a main attractor to tourists. It’s a glamor glitz party for tourists and they’ve even endorsed a 1 million dollar fashion party. This is to attract more Malaysians to come and watch the event.

But whats interesting is that their putting up their efforts on their website here. Think about this for a sec and you realize that tourists come to this site looking for information about Singapore.

So why is it just a one way web1.0 static page? What happened to asking us? (the people staying here for our opinions? Showing videos and allowing comments for the preparation of the event?) Bah… They should have listened to the prime minister’s speech last month about using digital media.

Right, I’m sure they’re other companies and I would really like for you to share with me their efforts!