It is prophesied that at the end of the year, we will see the coming of the second great depression. Nothing like this has been seen in a good 70 plus years since the 1930′s but like all human errors, we like to go in a cycle.
So from a communications perspective, how are things going to change with the coming of the second great depression? I wrote in a post earlier about a crappier economy=tighter budgets.
But what i would like to bring your attention to is the profilication of communications mediums during the first depression? Back in the good old days, we saw the rise of the radio. Not only as a rising communications tool, but a mergence with people’s lives. A way to understand the depressing world on a personal level. This was also the era when the first War of the World’s broadcast was done and it showed what influence radio had at that time. You can read more about that mass cultural movement here.
Fast forward to today, with the financial crisis and recession looming over us, a changing culture of gen Y attitudes and a medium which we allows us to understand what is going on in this complex world.
Seems like not only do errors go round, our behavior towards these errors follow a similar pattern too. We will seek that something which allows us to understand the complex issues more easily.
So do we seek to follow mass media because this is what we think everyone else must be thinking and we take comfort in that?
This article here seems to answer part of it. It claims that mass media such as TV and radio will dominate during these turbulent times because these forms of media are cheap to consumers. It seems to me we follow this because of costs and because we assume everyone else is thinking like that too.
But the difference between the first great depression and the second one would be the presence of digital media. With a changing internet landscape firming up to web2.0, we now know what the masses are really thinking about.
So to a comms person, is this important? Yup, we’re going back to basic of building deeper relationships to ensure the people we need to communicate with believe what we have to say. And considering this recession is predicted to last till 2010, isn’t it time we start learning from the past and use a medium which will best communicate our message to our audience?