Right, to start things off, for those who don’t know what net neutrality is, it’s defined as

“A principle proposed for residential broadband networks and potentially for all networks. A neutral broadband network is one that is free of restrictions on content, sites, or platforms, on the kinds of equipment that may be attached, and on the modes of communication allowed, as well as one where communication is not unreasonably degraded by other communication streams.”

Watch the video below for a better understanding.

So how does monetization come into play? I came across this article on Readwriteweb, Does Google really want net neutrality?, and wondered why would a company championing for net neutrality be put under the spotlight?

How can a company provide innovation without any returns? Ad dollars are what drives Google and it is because of this monetization, which i believe will kill the internet as a free platform. P2P was killed off, connection speeds will be affected, search results are tailored by ad words, where does net neutrality exists then? Will Google find a way to capitalize further on Youtube and it’s other supporting features?

Perhaps I’m wrong, but i firmly believe the saying that ‘money is the root of all evil’ maybe applicable here. Am i wrong? Or is the internet still free reign?