I feel building trust for PR folks will be the highlight for 2009. You have the Sanlu incident whereby consumers don’t trust made in China products again. You have the financial collapse caused by investments and loans which should not have been made. You have the infamous Medoff scandal over the past few days. Trust in investors and banks are lost. Trust in regulatory bodies such as the SEC are lost. Internal trust in the financial industry is lost as well due to the increasing number of layoffs.
But I digress. While transparency is paramount for companies to rebuild trust and gain back consumer confidence, individual transparency is another thing all together.
I refer to this video which is titled The Google Masterplan.
Is Google really all that powerful? Yes… I mentioned about one’s internet footprint and how like a trail in a forest, it can leave behind marks (wanted or unwanted) for any tracker to follow.
How willing are you to let your future employer see last night’s drunk photos? Let’s not forget the sex scandals involving mobile phone videos.
How about social networking sites or your own individual blog which might earn you a chance for some recognition which would in turn lead to job employment? Meg here provides a fine example of how her blog changed her life.
Yet, how much private info are you willing to let go everytime you add an app to Facebook? How much of your genetic data do you think is up on the cyber highway?
Where do we draw the line to share with our friends and risk the exposure? I’m guessing it all boils down to your trashhold for privacy. What skeletons are there in your closet which you do you not want to expose and how many unwanted secrets you have will be a factor to consider as well.
So the next time you’re providing information on the internet regarding anything about yourself, do think about the potential backlash which you might not want to see. It would make an interesting case if high leveled personals in the company are exposed this way.