This blog post is about how I see the shrinking media environment and it is from a perspective of a young PR consultant who is fresh out of school. 

They say what you learn in school and what you experience when you start working is entirely different. Talking about shrinking media because of decreasing advertising revenue and how many publications are closing down is really different from seeing an email from a journalist saying that he/she is moving because the publication has closed down. It is kindda like how the alliance soldiers heard about the concentration camps and then reacting totally differently when they saw them. 

But while the media landscape is changing, many media have adapted themselves to the digital platform. Not just re-publishing offline material to online, but actually using digital platforms to engage readers. And these are not just consumer lifestyle publications, but procurement and marketing media.

Angeline and Jerrel of Procurement Asia are a fine example and you can find their additional content, which makes procurement much sexier, on Twitter and their blog, the Beer Blog. I personally love the blog with the short interviews on CEOs and how they summarize everything in a short video. Kudos to them for taking procurment, supply chain and logistics to a new interactive level. 

Its gonna be an interesting year to see how the local media will evolve and keep up. 

Since I cant blog about clients and competitors, ill be checking out certain stuff that has made waves and Bings around the net.