There was a study recently done by ZDnet titled which firm really gets it? A social pubic relations survey. There are many interesting insights as to how clients perceive the PR firms on the social media front.
KPIs and churning out greater value for money is a norm given the economic downturn. Tighter budgets also means businesses need to leverage on relationships with stakeholders to reduce costs.
Building good relations with the online community isnt just about getting online space for your products or services, its about establishing your brand as a thought leader in the industry and formulating your communications with your strategy.
This survey was done by 642 responses and the respondents are broken down as such
Here are the questions with the responses and my personal opinions on them.
I guess this doesnt come as a shock. Social media is essentially a medium used for communications. Communications are what PR agencies do. Formulating strategy and aligning it with communications message are a must have. So im not too shocked at this result.
The better the clients understand the groundswell effect, the easier it is to work together to come out with an awesome social media camapign.
What Ive learned after being in a PR firm for a month is that time is money, literally! I believe that the stats for clients understanding social media in Asia is much lower and such workshops are neccessary. I believe that the deliverables can be negotiated and that workshops such as these can be included to be a paid for as agencies. However, even if organizing such social media workshops is free, it does enhance your thought leadership position when it comes to social media amongst PR firms. long term investment from my stand.
Social media tools are not toys. Don’t wheel them around like its an Xmas day gift. Its the same idea that you don’t pitch a lifestyle article to a b2b tech media. Its comms basics and use the POST- People, Objectives, Strategy and Tools as a good guide when planning your social media engagement. Kindda worrying to see that fourty per cent of agencies act before they think.
I would really love to see this survey done in Asia to see the differences in the stats.
Ive given my thoughts, whatre yours?