Is it me or has the news with regards to social media and it’s uses become stagnent? There’re no new social tools which can once again change the way we communicate and connect with each other. There also haven’t been any new campaigns which have been though provoking enough to go “Wow, that was smart”
Are we coming to a point whereby we are comfortable with the social tools such that every company’s campaign is similar to the others? Inspired by Peter Kim’s post on It’s time to transform, I’m inclined to agree with the points he makes that bigger goals need to be set. Quarterly campaigns just don’t cut it anymore. The ROI, if it’s calculated, might prove short term and after another quarter, people only have the most vague memory of what you did.
The only company which seems to understand people’s use of social technology is Burger King with it’s Whopper Sacrifice campaign. It’s a given that we have many social identities and people whom we don’t know who’re our friends on Facebook and following us on Twitter. Hence, it just makes sense to scale things down a little and Burger King hit this on the head.
But other than this campaign, there’s hasn’t really been anything that gets me excited.
Are we getting too comfortable and stagnant? or have we maximized the full potential of social media?