Last Night, I watched, together with the rest of the world, the inauguration of the 44th president of the U.S., Barack Obama.
More specifically, i watched it on CNN.live, which was having a collaboration with Facebook (FB) whereby FB users could update their status, akin to a twitter update, as the event was being streamed live.
I blogged abut this previously with questions and doubts, but I had them all answered yesterday.
Here’re some of the questions which i posed:
1)FB community needs regulation?
No! Surprisingly, the general feel of the community was full of goodwill and every1 was excited about this historic moment. Comparisons to Dr Martin Luther King inevitably arised, but the general feel was a very united FB community watching the event together.
2) Interactivity to enhance viewer’s experience and increase viewership?
I don’t know if CNN had increased viewership because of the collaboration with FB. But as of last night, there were 2000 updates per minute. Find me a campaign that can generate that amount of feedback! I felt that the interactivity actually help maintain interest during some of the boring parts of the event.
3) Would Singapore or any Asian country ever allow an event like this to be covered the way CNN has done?
I know Singapore wouldn’t allow something like this. The control of any message is still very strict here, not too sure about neighboring countries but I would assume the same sentiments apply across.
All in all, i would think this was a pretty good move by CNN. Interactivity, the Obama brand and the hope for a better tmr by the rest of the world and America lived up to the promise of a great convergence between a traditional news network and a social networking site.