Moving down the list of TOP Olympics marketing efforts, we’re moving on to Panasonic!
Under the Matsushita Electric Industrial Co. Ltd, Panasonic is the exclusive TV/audio/video TOP and started being a TOP since 1987.
Before we look at some of their marketing efforts, I found this insightful article whereby the use of social media for the various brands have been highlighted. It’s a good read, do take a look.
So what’re some of their marketing efforts?
1) Having a theme of “Sharing the passion”, they have a nice flash page on their website which showcases their involvement in the Olympics for the past 20 years.
What’s interesting is that they have thrown in what they call ‘digital journalists’ in the ‘Beijing Diary’, where these journalists use their products to experience and capture the Olympics. There’re various video reports which you can check out in the site as well.
Also with a tinge of social media, these journalists have blogs as well! Nothing much written in them but interesting to read nevertheless.
Panasonic is also promoting the country’s various top day and night tourists spots, which is a really great way to go, following Visa’s example.
Lastly, part of the site has a short 60 sec movie clip which you can watch here.
2) Within China, where brands have already spent 6 billion dollars maxing out their sponsorship to increase their brand reach in the most sought after country this year, Panasonic also has a small micro site which allows users to display photos of users on it. It’s in Chinese so I wouldn’t really attempt to explain more. You can check it out here.
3) Like all brands, they have a huge booth set up near the “Bird’s Nest”. Impressively, Panasonic TVs are being used by other brands as well in these booths. You can read more about the mishaps of organizing the logistics on site, man i hate it when those hic-cups happen.
So there you have it, Panasonic’s efforts have been above what i’ve expected. 2 more TOPs to go!!